The law of equivalent exchange

Nothing is gained
without something given.

Maui’s Lab is not a training program. It is a rebuild: training, nutrition, bloodwork, recovery and the clinical side handled as one system, because that is the only way any of it holds. You bring what it costs. You leave as someone else.

Portrait of the coach behind Maui’s Lab

Who runs this

Fifteen years under a barbell. Twelve studying the mind.

Two things run underneath everything here. One is fifteen years spent finding out what a body will actually do when you ask properly. The other is twelve years spent studying why people change, and why more often they do not.

  • EducationMaster’s in Cognition and Neuroscience, and a BBA in business administration
  • ResearchContinuing toward a PhD
  • PracticeHas worked with autism and neurodivergence in clinical settings
  • SportFifteen years in track and field, martial arts and weightlifting
  • AdaptiveFounded oflife, adaptive wear for limb difference, disability and blindness
  • BusinessFounder and consultant. Product and planning work with brands, and hundreds of startups through international accelerator judging
  • AppliedCo-founded VOTwear. Built BFR and occlusion mechanisms into sportswear for hypertrophy, physiotherapy and age related atrophy
  • SpeakingPublic speaking across Scandinavia on the philosophy and theology of God’s existence
How I actually work

The exchange

Both sides of the ledger, stated up front.

Every coach on the internet will tell you what you get. Almost none will tell you the price in anything but dollars. Here is the actual cost, so you can decide before you pay rather than after.

What you give

  • Four hours a week, not negotiable, in the calendar before the week starts
  • Honest logs, including the sessions you skipped and the meals you didn’t weigh
  • The alcohol conversation, early, without the flinch
  • Sleep you would rather not have to change
  • Twelve weeks before you are allowed to judge whether it worked

What you receive

  • A body that does what you ask of it, on a Tuesday, at forty five
  • Numbers instead of guessing: panels, lifts, weight, sleep, all tracked
  • Someone who reads your bloodwork with you and helps you ask your doctor better questions
  • A structure that holds on the weeks everything else doesn’t
  • The version of yourself you have been describing to people for years
Between sets, head down
Twelve weeks before you are allowed to judge whether it worked

Direction

The body is the part you can photograph.

Everyone arrives asking about training. Almost nobody is here for the training. They are here because something underneath stopped working, and the gym was the only lever they knew how to pull.

Matt lost fifty three pounds. That is the part we can see. What actually changed was that he worked out what he believed, where he stood with his family, and what kind of husband he intends to be in the future. The weight came off around that, not the other way round.

So the conversations go where they need to go. Faith, if that is right for you. What you are for. Whether the degree is worth finishing. Whether this is the relationship. The decisions nobody books a session about but everybody carries into the gym anyway.

What this looks like in practice

Services

Four instruments. One rebuild.

These are the mechanics. They serve the work above, and they only work together: fixing the training while sleep, labs, recovery and the mind stay broken is how people spend five years going nowhere.

Online coaching

Programming that answers to your data.

Your training is rewritten every four weeks against what you actually logged, not what the template assumed. Load, volume and exercise selection all move in response to the numbers you put in the sheet.

  • Programming rebuilt each block from your logs
  • Video form review on the main lifts, returned in 48 hours
  • Weekly check in: load, bodyweight, sleep, session RPE
  • Direct messaging for the questions that come up in the gym
Functional training

Strength that survives contact with your life.

Not balance boards. Functional here means load tolerance in the positions your life actually demands: carrying, dragging, getting off the floor, overhead reach, and hips that still rotate at fifty. Built alongside the barbell work, never instead of it.

  • Joint capacity and range screened before load is added
  • Carries, sled work, unilateral loading, rotational patterns
  • Programmed around old injuries rather than pretending they aren’t there
  • Rescreened every block so progress is measured, not assumed
Bloodwork

Your panel, explained in plain language.

Most people get a lab report, see one value flagged in red, and either panic or ignore it. We go through the panel together, track the markers that matter across quarters, and build the list of questions worth taking to your physician.

  • Panel walkthrough, marker by marker, in a recorded call
  • Quarterly trend tracking so single readings stop driving decisions
  • A written question list prepared for your doctor’s appointment
  • Training and nutrition adjusted around what the panel shows

ScopeThis is education and preparation, not diagnosis. Nothing here replaces your physician, and no result is treated without one.

Peptide protocols

What the research says, and what it doesn’t.

The peptide space runs on forum anecdote and confident strangers. The work here is teaching you to read the actual literature, understand what a compound has and hasn’t been studied for, and arrive at your prescriber’s office able to hold the conversation.

  • Evidence review on the compounds you’re asking about
  • What is approved, what is investigational, what is guesswork
  • Coordination and shared notes with your prescribing physician
  • Training and nutrition structured around a protocol your clinician leads

ScopeEducation and coordination only. Maui’s Lab does not prescribe, dose, source or supply any compound, and works exclusively alongside your licensed prescriber. No peptide or supplement component is offered to anyone under 18.

Who it’s for

Three people walk in here most often.

The method is the same. The conversation is not. Find the one that sounds like your last six months.

If you have a limb difference, an amputation, or you train from a chair, that is not a complication here. I built an adaptive wear brand for exactly that reason, and I program around it as standard rather than as an accommodation.

Ages 14 to 17

The First Barbell

You’ve watched two hundred videos and you still don’t know what to do on Monday. Everyone online is selling you a split, a powder, or a physique they didn’t build the way they said they did.

What you actually need is someone to teach you how to squat, how to eat enough to grow, and how to not destroy your shoulders before you turn twenty. You have more time than anyone reading this page. It only works if you don’t waste it guessing.

A parent or guardian is on the intake call and every check in, and holds the account. No supplement, peptide or bloodwork component is offered under 18. The work at this age is technique, food and consistency, and nothing else is necessary.

Starting over

The Rebuild

The house is different. The week is split around a custody schedule. Somewhere in the last decade the gym became a thing you used to do, and the body you’re standing in now is the one that carried all of it and got ignored the whole way.

You’re not starting from zero. You’re starting from neglected, which is a different and better problem. We build around the weeks you have the kids and the weeks you don’t, and we start with bloodwork, because at this stage the panel usually explains more than the training does.

Most common entry point here is the Full Protocol tier. Sleep, labs and training tend to be tangled together by this point, and pulling one thread alone rarely holds.

Mid twenties, mid change

The Structure

New job, new city, no anchor. The calendar is full of things other people put in it, and the only hour that belongs to you keeps getting eaten by whatever moved.

The training isn’t really about the training. It’s the one fixed point in the week you control, and everything else stabilises around it. So we build the smallest program you will genuinely keep, hold it until it’s automatic, and only then make it ambitious.

Built for three sessions a week that survive travel, deadlines and a social life you are not required to give up.

Mid set on a shoulder press
Week three of four. The part that is supposed to be hard

The work

The four stages of the work.

Alchemy named four stages in turning base metal into gold: blackening, whitening, yellowing, reddening. They map onto a rebuild almost exactly, and they cannot be reordered. People who skip the first one are the people still starting over next year.

Stage I

NigredoThe blackening: dissolution

Nothing is built. We draw a full panel, screen your movement, and take an honest audit of sleep, food, alcohol and stress. You will not enjoy this fortnight. Everyone wants to start with the program; the program is worthless without this.

Weeks 0 to 2
Stage II

AlbedoThe whitening: purification

Strip it back. One program, one nutrition target, one sleep rule. No supplements, no optimisation, no clever variations. We are establishing that you can hold a simple thing for six weeks, because nothing built on top of that is stable until you can.

Weeks 2 to 8
Stage III

CitrinitasThe yellowing: ignition

Load goes up and the training gets genuinely hard. This is where the numbers move, where functional capacity is layered onto the barbell work, and where clinical support, if your physician has indicated it, is introduced into a system stable enough to actually measure its effect.

Weeks 8 to 20
Stage IV

RubedoThe reddening: the work complete

Retest everything. The same panel, the same lifts, the same photographs in the same light. The rebuild gets measured rather than felt, and then we decide together whether the next block is more of this or something else entirely.

Week 20 →

Pricing

Three ways in.

Every tier includes the full rebuild philosophy. What changes is how much of it I carry for you.

Self guided
from $29.99
one time
  • 12 week program, your choice of 3, 4 or 5 days
  • Tracking sheet that does the volume and 1RM math
  • Two ranked substitutions for every lift
  • Form reference video per exercise
  • The stage framework, written out to run alone
See the programs
Coaching
$249
per month · one month minimum
  • Everything in Self guided
  • Programming rewritten every four weeks from your logs
  • Video form review on the main lifts
  • Weekly check in and direct messaging
  • Functional screening and rescreening each block
Apply for a slot

Ages 14 to 17: $149/mo, guardian on every call, technique and nutrition only.

Full protocol
$449
per month · three month minimum
  • Everything in Coaching
  • Quarterly bloodwork walkthrough and trend tracking
  • Question list prepared for each physician appointment
  • Peptide and supplement evidence review
  • Direct coordination with your prescriber
  • Stage IV retest and written report
Apply for a slot

Requires an existing relationship with a licensed physician. 18+.

Results

One rebuild, documented.

One client, shown properly, with the numbers attached. More get added here as people finish their Stage IV retest, not before.

Before Matt at the start of his block
After Matt eighteen weeks later
Client
Matt
Age
29
Height
5′8″
Duration
18 weeks
Weight
225 to 171.8 lb
Waist
about 37 to 31 in
“I killed the old me and remade myself thanks to you.” Matt, 29

March to July 2026. Matt was using a GLP-1 through this block. On its own it did nothing. The weight moved once sleep, food, training, recovery and his panels moved with it, and that is the part that took eighteen weeks. This was the Full Protocol tier, run alongside a professional. Training on its own does not do this, and anyone showing you a number like this without telling you what sat behind it is not being honest. The arms and shoulders in the second photograph are not what losing weight looks like. That was volume, and a lot of it, from February through midsummer.

Questions

Before you apply.

Do you prescribe peptides or hormones?

No. I am not a physician and I do not prescribe, dose, source or supply anything. What I do is help you understand the evidence behind what you’re considering, and structure your training and nutrition around a protocol your own doctor has decided on.

If you are looking for someone to sell you compounds or tell you what to inject, this is the wrong practice, and I’d be careful about whoever is willing to.

What do you actually do with my bloodwork?

We go through the panel together on a recorded call so you understand what each marker means and which ones move with training, sleep and bodyweight. I track the trend quarterly, and I write you a question list to take to your physician.

I do not diagnose, and I do not treat. Where something looks worth attention, the answer is always your doctor.

I’m 14. Can I actually sign up?

Yes, with a parent or guardian who is on the intake call, on every check in, and who holds the account. That isn’t a formality. At your age the training has to fit around growth, school sport and a body that’s still changing, and the person managing your schedule needs to be in the conversation.

Nothing involving supplements, peptides or bloodwork is offered to you at any price. Technique, eating enough, and turning up for two years straight will do more than any of it.

I’m starting over after a divorce and my schedule is chaos.

Then we build around the chaos rather than pretending it will settle. Custody weeks and the weeks without the kids get different programs, usually shorter and more frequent when you have them, longer and heavier when you don’t. Either way we start with a panel.

How much time does this take each week?
Three to four sessions of 45 to 75 minutes, plus about twenty minutes of logging spread across the week. If you cannot find four hours, say so on the application and we will build a three hour version, but I’d rather you told me the truth up front than failed a program designed for someone with more time.
Why the alchemy framing? Is this mystical nonsense?

The opposite. Alchemy was early chemistry. People ran careful, repeated, documented experiments with the instruments they had. The four stage structure is borrowed because it describes the real sequence of a rebuild: break it down, strip it back, apply heat, retest.

Everything on this page is measured. The name is about the method, not magic.

What happens if I want to stop?
Coaching is one month minimum, Full Protocol is three, and after that you cancel by email and it stops at the end of the billing period. No retention call, no discount to stay. The self guided program has a 30 day refund, no questions.

Applications open: 6 slots this intake

Bring what it costs.
Leave as someone else.

Tell me where you’re starting from and which of the three tracks sounds like your last six months. I read every application myself.

Begin the exchange